About The Project
Selfish Mama partnered with Buarich to improve their website performance, search visibility, and conversion effectiveness.
The project began with a full Website Audit and Digital Optimization Strategy where we analyzed the existing website, SEO structure, content layout, and overall user experience. The audit revealed several opportunities to improve search engine visibility, website structure, and conversion performance.
After presenting the strategy and recommendations, we rebuilt the website from the ground up to create a cleaner structure, improved messaging, and a more conversion focused user experience.
The result was a modern website that better communicates the Selfish Mama brand while guiding visitors toward meaningful engagement and lead generation.
Projects Challenge
Before working with Buarich, the website had several limitations that were preventing it from performing at its full potential.
The site had weak SEO structure, inconsistent layout flow, and pages that were not optimized for conversion. As a result, the website was not fully supporting the brand’s ability to attract organic traffic or convert visitors into leads.
The goal was to create a stronger digital foundation that would improve search visibility, strengthen the brand presentation, and guide visitors toward taking action.
Key Features
Website Audit and Strategy
We conducted a detailed website and digital presence audit to identify weaknesses in SEO, layout structure, and lead generation opportunities.
Complete Website Rebuild
The website was rebuilt from the ground up with a cleaner layout, improved user experience, and stronger messaging aligned with the Selfish Mama brand.
SEO Optimization
Technical and on page SEO improvements were implemented across the entire website, increasing the SEO score from 27 percent to 100 percent.
Conversion Focused Layout
Pages were redesigned to guide visitors more effectively through the site, resulting in an estimated 4X improvement in conversion performance.
Improved Content Structure
We reorganized the page layout and content structure to improve clarity, user engagement, and search engine readability.
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